Case Study: Rebranding AgriConnect Nepal in 21 Days

The brief

AgriConnect Nepal came to us four weeks before a major investor presentation. Their existing brand — a green leaf logo designed in 2019 by a freelancer — wasn't wrong, but it looked like every other agri-tech startup in the region. They needed to look like a serious infrastructure business, not a sustainability project.

Timeline: 21 working days. Budget: defined. No flexibility on either.

What we found in the audit

Three problems immediately visible:

1. Inconsistency — seven different versions of the logo in active use across decks, emails, and their website
2. Wrong category signals — the green-and-leaf palette read as environmental NGO rather than B2B technology
3. No hierarchy — the website treated all content as equally important, which meant nothing stood out

What we built

Mark: Replaced the organic leaf with an abstract geometric form suggesting both agricultural field grids (from above) and connectivity. Navy and warm white, no green at all.

Typography: Replaced three different fonts with a single sans-serif family (two weights). Every headline, every body, every caption — same family, different weight.

Guidelines: A 28-page document covering logo usage, colour application, photography style, and tone of voice. Specifically: three pages on what not to do, which is where guidelines usually fail.

Deck template: A 20-slide Figma template for investor presentations, pre-styled and ready for their team to populate.

The result

The investor presentation went well. We don't take credit for the fundraising outcome — that's their team's work. But the CEO told us that multiple investors specifically mentioned the materials looking "institutional." That's the word she wanted to hear.